Documentation process

https://www.youtube.com/watch?v=eYyVeAfjHZw    -link to Youtube video

Music Marketing

1. Artist Background and Vision: Luvstruck is a hip-hop funk artist from Chicago Illinois. Luvstruck produces purely love-based songs. Luvstruck provides a pleasure for people in love

2. Target Audience: Luvstruck focuses on an audience composed of Age: 18-35 

Interests: Love-based hip-hop songs. 

Platforms: Instagram, TikTok, Spotify, YouTube, X, and Apple music.

Market Research Competitor Study: My group reviewed successful companies and artists including Bryson Tiller, 6LACK, PARTY NEXT DOOR, Childish Gambino for marketing ideas. 

Branding and Visual Identity Tone: Romantic, introspective, and soulful. 

Visuals: Warm, moody colors like red, pink, and orange, the color palette representing love and passion. 

Logo: minimalistic logo with warm colors  

Social Media Campaigns  

Instagram Reels: Love topics and relationship messages with Luvstruck tracks in the background 

Instagram posts: Photos of his outfits, which can bring a target audience of people who like streetwear 

TikTok Trends/Challenges: Could include A lyric in the song which can be used to post with pictures of peoples partners. Could create a dance that matches one of his songs, leading to higher promotion of the song 

 Influencer and Fan Involvement: Once Luvstruck becomes more popular he would work with relationship-based influencers and other hip-hop artists who share a similar tone in song choice. Luvstruck would also host a series of Q&As with fans, between them live Q&As, fan-picked cover art contests, and virtual listening parties.